Live in Production • Enterprise Clients

Enterprise Sales Force Automation Platform

A powerful, end-to-end field sales operations solution combining a mobile app (Android & iOS), web admin panel, and executive dashboard — enabling complete visibility from daily attendance to real-time GPS tracking, lead management to travel expense claims.

200+ API Endpoints
14+ User Roles
8+ Business Segments

Field Operations Dashboard

Real-Time Sales Visibility

500+
Field Reps Tracked
25+
Report Types

Platform Components

Mobile App
Admin Panel
Executive Dashboard
Auto Backend
8+
Business Segments
200+
Backend APIs
25+
Report Templates
6
Lead Channels
12+
Automated Jobs

Comprehensive SFA Modules

16 powerful modules covering every aspect of field sales force management — from attendance to analytics

Real-Time GPS Tracking & Live Map

Track your entire field force in real-time with route visualization, activity pins, road-snapping distance calculation, and multi-transport mode detection.

Attendance & Check-In Management

Selfie-based photo-verified, GPS-stamped attendance with tamper-proof watermarking, multiple categories, and automatic travel session initiation.

Travel Expense & Claim Management

End-to-end GPS-based travel expense automation — daily tracking, activity tagging, monthly claims, multi-level approval, and batch payment processing.

Lead Management & Intelligent Routing

Multi-channel lead capture from Facebook/Meta, website forms, CRM, and Excel — with pincode-based auto-routing, pipeline stages, and conversion analytics.

Daily Sales Activity Management

Call plans, outlet visits, territory working reports, door-to-door campaigns, product demonstrations, and GPS-tagged activity logging.

Tour Plan Request & Approval

Structured outstation tour planning with a 3-tier approval workflow (Employee → Manager → HR), travel tickets, accommodation, and advance payments.

Outlet & Distributor Management

Complete outlet lifecycle — discovery with GPS verification, geo-fencing, allocation, approval workflows, ERP integration, and distributor relationship tracking.

Product Return & Warranty Management

Structured return workflow from barcode scan to credit note — with serial lookup, QC tracking, challan generation, and CRM integration.

25+ Reports & Analytics Engine

Comprehensive field, sales performance, kitchen segment, and financial reports with date-range filtering, hierarchy-based access, and Excel/CSV export.

Multi-Channel Lead Integration

Connect all your lead sources into one unified pipeline with intelligent auto-routing

FB

Facebook / Meta Lead Ads

API-based batch sync every 5 min

Automatic lead sync with morning catchup sweep, token expiry monitoring, and daily reconciliation reports.

Website / Landing Pages

REST API with token auth — real-time

Instant lead capture from any web form or landing page via authenticated REST API integration.

CRM Webhook

Inbound webhook — real-time

Seamless CRM integration via inbound webhooks for real-time lead syncing and case creation.

Mobile App Entry

On-demand manual capture

Field reps capture leads on-the-go via the mobile app with GPS tagging and instant assignment.

Bulk Excel Import

On-demand via web panel

Import thousands of leads at once via structured Excel uploads through the web admin panel.

Facebook Webhook

Real-time push — instant

Instant real-time lead push notifications via Facebook webhook for zero-delay lead capture.

14+ User Roles with Granular Access Control

Role-based access supporting field executives, managers, HR, accounts, IT admins, and C-suite leadership — each with tailored permissions across mobile app, web panel, and dashboards.

Field Sales Executives

Full mobile app — attendance, GPS tracking, lead capture, outlet visits, demonstrations, and expense claims.

Managers & RSMs

Team overview, claim approvals, performance reports, and real-time field force visibility.

Directors & CXOs

Executive dashboards with P&L, sales, stock, debtors, and geographical reports via OTP-secured access.

HR & Accounts

Employee lifecycle, tour arrangements, claim processing, payment settlements, and financial reports.

Executive Dashboard Insights

P&L Report Monthly & Yearly
Sales Summary (Value & Volume) Drill-down
Debtors & Creditors Summary + Detail
Geographical Report Territory-wise
Stock & Holding Analysis Segment-wise
Despatch & Outlet Visits Individual

Enterprise Integrations

Seamless connectivity with the tools and platforms your enterprise already uses.

Google Maps Platform
Firebase / Firestore
Microsoft Azure AD (SSO)
Facebook / Meta Lead Ads
ERP & CRM Systems
Azure Blob Storage

Enterprise-Grade Security

Built with industry-leading security practices to protect your field operations data.

Enterprise SSO via Azure AD

Secure authentication with Microsoft Azure Active Directory integration.

JWT-Based API Security

Token-based authentication for all mobile and API communications.

GPS Mock Detection

Identifies and flags fake GPS locations to ensure accurate field tracking.

Complete Audit Trails

Full action logging for claims, approvals, data modifications, and GDPR compliance.

How It Transforms Field Sales Operations

See the measurable impact of implementing Sales Force Automation across your enterprise

Before: Manual Attendance

Paper-based attendance with no verification or accountability.

After: Photo-Verified GPS Attendance

Selfie-verified, GPS-stamped digital attendance with tamper-proof watermarking.

Before: No Field Visibility

No real-time tracking or insight into field team activities.

After: Real-Time GPS Live Map

Live location tracking with route visualization and activity pins on interactive maps.

Before: Excel-Based Expense Claims

Manual distance estimation and tedious spreadsheet-based reimbursement process.

After: GPS-Automated Travel Claims

Automated road-snapped distance calculation with multi-level approval workflow.

Before: Leads Lost in Spreadsheets

Disconnected lead sources with manual routing and delayed follow-ups.

After: Multi-Channel Auto-Capture

6 integrated lead sources with intelligent pincode-based routing and push notifications.

Before: Monthly Reports Manual

Time-consuming manual report preparation from scattered data sources.

After: One-Click 25+ Reports

Instant Excel export with date-range filtering, hierarchy access, and cloud storage.

Ideal For These Industries

Built for organizations with large field sales teams operating across multiple territories and distribution channels

FMCG & Consumer Durables

Large field sales teams managing thousands of retail outlets across multiple territories.

Manufacturing

Multi-tier distribution networks requiring complete field visibility and distributor management.

Multi-Segment Enterprises

Companies with multiple product segments requiring different sales workflows and role configurations.

Real-Time Field Visibility

Organizations needing GPS-based accountability and live field monitoring across large geographies.

Travel & Expense Automation

Enterprises requiring end-to-end automated travel claim processing with policy-based rates.

Digital Marketing + Field Sales

Businesses integrating digital marketing leads from Facebook/Meta with on-ground field sales operations.

Frequently Asked Questions

Common questions about our Sales Force Automation platform

Sales Force Automation (SFA) is a technology solution that automates field sales operations including attendance tracking, GPS-based travel monitoring, lead management, expense claims, and real-time reporting — enabling organizations to improve sales team productivity and operational visibility by over 60%.
GPS tracking starts automatically when an employee checks in via the mobile app. The system continuously captures location in the background, draws route polylines on Google Maps, calculates claimable distances using road-snapping technology, detects transport modes (bike, car, train), and provides live location broadcasting for real-time manager visibility. Tracking automatically stops at 11:30 PM.
FMCG & consumer durables companies, manufacturing organizations with multi-tier distribution networks, enterprises with multiple product segments, businesses needing real-time field visibility, companies requiring end-to-end travel and expense automation, and organizations integrating digital marketing leads with field sales operations benefit the most from SFA platforms.
Yes. The platform integrates with Google Maps Platform (maps, geocoding, route visualization), Firebase/Firestore (real-time location, push notifications), Microsoft Azure AD for enterprise SSO, Azure Blob Storage for document management, Facebook/Meta for lead ads and webhooks, and your existing ERP systems for outlet verification and product data as well as CRM systems for lead sync and case creation.
Yes. The platform includes a feature-rich mobile application for both Android and iOS with offline capability, along with a web-based admin panel for back-office management and a dedicated executive dashboard for CXOs and directors with OTP-based secure login.

Ready to Transform Your Field Sales Operations?

Implement an enterprise-grade Sales Force Automation platform that automates GPS tracking, lead management, expense claims, and delivers real-time analytics for complete operational visibility.